The longest unbroken sporting sponsorship is between Slazenger and Wimbledon. Wimbledon is one of the most iconic sporting events in the world and holds a lot of importance in the UK, especially in England. Check out where Wimbledon lies on the biggest sporting events in the world here.
The Wimbledon Championship is full of rich history, excitement, and eager fans. Wimbledon is the oldest tennis tournament in the world and has housed the world's best tennis players every year since 1877. Since the beginning, the tournament has always been scheduled for 14 days. Always starting on a Monday and ending on a Sunday afternoon. Wimbledon is still played on a grass court to this day. It’s one of the few courts that hasn’t strayed away from grass due to the fast technological advancements. Wimbledon is also well-known for their strawberries and cream! Read more about the strawberries and cream tradition at Wimbledon here. It’s only fitting that one of the most iconic sporting events in the world also holds the title of the longest unbroken sporting sponsorship.
Slazenger is a well-known sports equipment brand. They produce and sell sporting equipment for padel, tennis, cricket, hockey, swimming, and golf. Slazenger stepped into Wimbledon’s history in 1902, when they became the official tennis ball supplier for The Wimbledon Championship. The partnership between Slazenger and Wimbledon is the longest unbroken sporting sponsorship. Slazenger provides Wimbledon with quality tennis balls and that help keep the exciting game in motion.
Join The Fun
Don’t you want to be a part of this iconic duo? You can join in on the longest unbroken sporting sponsorship in history! You can purchase Slazenger equipment or attend Wimbledon’s tournament this year from July 3rd to July 16th. Either way, you’re fuelling this relationship for both Slazenger and Wimbledon. Join the history and participate in the fun!
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